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TaylorMade Golf Company Announces MyTaylorMade+, An Advanced Digital Service Providing Exclusive Products, Instruction, Content & More

Release Date: 18 Jan 2022

CARLSBAD, Calif. (January 18, 2022) – Behind every Tour player there is a team, providing the support they need to continually compete and improve. They have access to the best equipment, expert advice, coaching, detailed stat tracking and more. Today, TaylorMade Golf Company announces MyTaylorMade+, a mobile subscription app inspired by the Tour experience, but designed for every golfer who is serious about playing better golf.


Available on the App Store and Google Play starting January 18, MyTaylorMade+ brings the Tour experience to the palm of your hands with personalized coaching from certified PGA Teaching Professionals and instruction from Tour level coaches including Rick Sessinghaus, coach of two-time major champion Collin Morikawa. Beyond golf and fitness instruction, the app provides data-driven insights, exclusive and early access to select products, custom fitting experiences, Try Then Buy, Tour-built equipment played by TaylorMade athletes and more.

TaylorMade is built on innovation and pushing the boundaries of product performance, but we know achieving your golfing goals requires more than having the best equipment. Whether you’re trying to break 90 for the first time or winning a major, it requires coaching – both for the swing and the mind. It requires the body to be in the best possible physical shape and total game analysis to understand strengths and weaknesses. That is why we are excited to launch MyTaylorMade+ and help golfers of all abilities improve and achieve their goals. Beyond that, MyTaylorMade+ offers the chance to win access to Tour-spec equipment built for Team TaylorMade athletes, gives golfers the ability to try custom drivers before they buy and includes exclusive product drops with equipment that can’t be found anywhere else.
Nick Robbie, Director of Emerging Opportunities, TaylorMade


MyTaylorMade+ offers three subscription tiers for its extensive premium features. Each tier unlocks more access to the app's full benefits.


·      Exclusive instructional content

·      GPS and Digital Score Keeping

·      Access to Expert Club Fittings

·      Maintain a Handicap

·      Free Ground Shipping on All Orders


·      Exclusive Instructional Content

·      GPS and Digital Score Keeping

·      Access to Expert Club Fittings

·      Maintain a Handicap

·      Free 2-day Shipping on All Orders

·      Exclusive Product Drops

·      Try New Drivers Before You Buy

·      Personalized Performance Insights

·      Tour Trash™ Sweepstakes: A chance to win Tour-Spec Equipment

LEGEND: $24.99/MONTHLY; $239.99/YEARLY

·      Exclusive Instructional Content

·      GPS and Digital Score Keeping

·      Access to Expert Club Fittings

·      Maintain a Handicap

·      Free 2-day Shipping on All Orders

·      Exclusive Product Drops

·      Try New Drivers Before You Buy

·      Personalized Performance Insights

·      Tour Trash™ Sweepstakes: A chance to win Tour-Spec Equipment

·      Personalized Virtual Swing Analysis & Coaching


The Champion or Legend tier unlocks access to the Member Shop, where subscribers can get their hands on limited-edition products and possibly even Tour-built equipment used by Team TaylorMade Athletes.

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·      MyTaylorMade+ subscribers will have early access to select new products from TaylorMade, as well as exclusive products only available for purchase on MyTaylorMade+.



·      One golfer’s trash is another golfer’s treasure. Tour Trash is a unique collection of equipment that was destined to be played on Tour. Tour Trash allows a user to enter for a chance to win equipment built for and used by TaylorMade athletes.


·      Try Then Buy is a first of its kind experience, allowing MyTaylorMade+ users to test the newest TaylorMade drivers before purchase. Users can build clubs to their specs, ship it to their home and experience the product during a two-week trial period before deciding to purchase the club or return it to TaylorMade free of charge.



Legend tier subscribers will have access to MyTaylorMadeCoach™, a virtual coaching experience which connects the user to a PGA Teaching Professional. Users will receive in depth swing analysis from their coach, a personalized roadmap to success and relevant lessons to help improve their game.

After uploading videos of their swing, golfers receive corresponding analysis from their MyTaylorMadeCoach, who will provide a breakdown and rating of the user’s setup, turn, lever, path, release and more.

A roadmap is then created to take the user on a journey through each swing element with a focus on one area of their swing at a time. An immediate relationship is established between golfer and their MyTaylorMadeCoach, as they work together through submitted swing videos and subsequent analysis.


As the golfer completes each lesson, the coach evaluates and determines when the golfer is ready to move on to the next step of their roadmap.


Data is a constant on the PGA Tour and will be a constant for the MyTaylorMade+ user.


Under the "Play" tab, users will have access to MyTaylorMadeOnCourse™ (formerly MyRoundPro) giving them GPS tracking and advanced statistics and analytics specific to their game and their equipment. The golfer’s data will link directly to their MyTaylorMade+ account to drive personalized insights, content and drills to help them improve in areas specific to their game.


MyTaylorMadeOnCourse will provide users with in-depth statistics and analysis, including scoring averages, Strokes Gained, fairways hit, greens in regulation, sand saves and putts per round. As golfers track their rounds and enter scores, a MyTaylorMade+ handicap will be generated.



Beyond just data insights, MyTaylorMade+ utilizes a vast library of drills to deliver personalized instructional content specific to the individual golfer’s game in the “For You” section. Drills are separated into five categories: Overall, Off the Tee, Approach, Around the Green and Putting.


The instructional videos provide a Tour level approach to the golfer’s game powered by unrivaled golf minds, such as:

·      Rick Sessinghaus – Collin Morikawa’s coach

·      Me And My Golf’s Piers Ward and Andy Proudman

·      GOLF Magazine Top 100 Teacher Joe Plecker

·      TaylorMade fitting expert Chris Trott

·      PGA Professional and renowned digital instructor Chris Ryan

·      Fitness coach Ashton Roberts


Booking a custom fitting has never been easier than with MyTaylorMade+. Users have access to one-on-one time to dial in their equipment with a TaylorMade fitting expert through in-person fittings or a virtual fitting. Results of the fitting are posted in the app and users can their purchase their equipment directly through MyTaylorMade+.



Users can also take advantage of TaylorMade’s Club Recommender by entering previous fitting data or answering a series of questions to receive immediate recommendations on which driver head and shaft are best optimized for their game. Based off those recommendations, users have the option to either purchase the driver through MyTaylorMade+ or utilize the Try Then Buy feature (paid subscribers only).


MyTaylorMade+ is available in the Apple App Store and Google Play beginning January 18 in the United States only.

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