CARLSBAD, Calif. (Mar. 27, 2024) – TaylorMade Golf and Trackman have entered a strategic alliance that promises to reshape the modern playing field for both brands, while making cutting-edge ball tracking technology, driving range entertainment, and player development programs more accessible to a broader audience. As part of this new strategic alliance, facilities that opt-in will enjoy an exclusive package of benefits and a deeper program of incentives.
"We are firmly committed to the betterment of golfers at every level. Tour professionals, high-level competitive players and the game's best amateurs have long understood the benefits of accurate ball-tracking data. Beyond the training abilities, Trackman’s gamification elements provide fun and interactive consumer experiences that transform the range into a social outing. Now, by joining forces with Trackman, we are making this technology more widely available through TaylorMade facilities across the country."David Abeles, President & CEO of TaylorMade Golf
The Trackman Range experience includes skill-based games such as Closest to the Pin, Bullseye and Capture the Flag, while golfers of all skill levels can enjoy entertainment based games such as Scrapyard, Magic Pond and more. Golfers can also play over 180 courses from around the world, including the iconic PGA National, Liberty National and Valderrama via virtual rounds and tournaments, while easily tracking their game and individual data using the Trackman golf app.
"Trackman's commitment to revolutionizing sports technology aligns seamlessly with TaylorMade's dedication to excellence. By combining our expertise, we are enhancing the game of golf and redefining how technology can be a game-changer for players at all levels. The expansion of Trackman Range and introduction of this exclusive program is just the beginning of what this collaboration with TaylorMade will bring to the golfing community."Klaus Eldrup-Jørgensen, CEO & Co-Founder of Trackman
For more information on this new strategic alliance and how TrackMan Range and the wider program will work, TaylorMade customers should reach out to their local rep to learn more.
About TaylorMade Golf
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls, accessories, footwear and apparel. TaylorMade has a history of innovative industry-leading products such as the groundbreaking Qi10 Max™ Driver, TP5/TP5x Golf Balls and P·Series irons. TaylorMade’s innovations touch all sectors of the golf industry, including customization, personalization and the standalone lifestyle brand “Sun Day Red” in partnership with 15-time major winner Tiger Woods. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Woods, Rory McIlroy, Scottie Scheffler, Nelly Korda, Brooke Henderson, Collin Morikawa, Tommy Fleetwood, Dustin Johnson, Rickie Fowler, Charley Hull, Maria Fassi and more.
About Trackman
Founded in 2003 and proudly headquartered in Vedbæk, Denmark, Trackman is the world’s leading developer of radar tracking technology for use in golf performance analysis. The iconic Trackman 4 launch monitor — aka “the little orange box” — is trusted by elite players, coaches, equipment manufacturers and clubfitters to provide ultra-precise data on virtually every aspect of club motion and ball flight. Trackman Range and indoor golf simulator solutions bring our tour-proven technology to the masses, featuring the best practice, virtual golf and entertainment software in the industry. Trackman is the official provider of club and ball tracking and tracing data to the PGA TOUR for broadcast on TV and digital platforms.
Contact:
TaylorMade Golf: Mike Esse, michael.esse@taylormadegolf.com
Trackman: Matt Frelich, mmf@trackman.com
